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Should AI be designed to manipulate human emotions for persuasion, sales, or social influence? Where is the ethical boundary?

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INEEW IT

AI is already being used in marketing and sales to influence human behavior. But should AI be programmed to intentionally manipulate emotions? This question examines the ethical implications of using AI to persuade, whether for commercial, political, or social reasons.

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Orejón Viña Mariano
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This is a slippery slope. AI-driven persuasion is already here—think personalized ads, chatbots that mimic empathy, and emotionally driven recommendation algorithms. But where do we draw the line between helpful influence and manipulation? Using AI to gently nudge healthier habits is one thing, but deploying it to exploit vulnerabilities (e.g., pressuring consumers into unnecessary purchases) crosses an ethical boundary. Regulation is crucial to prevent emotional AI from being weaponized for unethical persuasion.

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